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Keywords: Luxury brands
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2023) 37 (9): 1113–1119.
Published: 19 September 2023
... 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Luxury Luxury brands Luxury service Agentic luxury The different roles consumers play in luxury experiences represent an important aspect of luxury research, yet one that to date has...
