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Keywords: Luxury service
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Journal Articles
Research note: conceptualizing agentic luxury in luxury services
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2023) 37 (9): 1113–1119.
Published: 19 September 2023
...Jonas Holmqvist; Jochen Wirtz; Amandine Issandou Purpose What role do consumers play in constructing their own luxury experiences? Challenging the dominant product-focus in luxury conceptualizations, this research note conceptualizes agentic luxury in the context of luxury services. Drawing...
