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Keywords: Māori
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Journal Articles
An integrative transformative service framework to improve engagement in a social service ecosystem: the case of He Waka Tapu
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2017) 31 (4-5): 423–437.
Published: 10 July 2017
...” and the usefulness of such an approach when aiming at resolving social issues. Originality/value This is the first exploratory study that reports on the engagement between a social service provider and its clients in a dedicated Māori (indigenous) context by employing an integrative research approach combining...
