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Keywords: Marketing concept
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Journal Articles
Market orientation and performance in service firms: role of innovation
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2003) 17 (1): 68–82.
Published: 01 February 2003
... concept Profitability Hotels International marketing “Market orientation” “Market orientation” is a popular term used by marketing practitioners as an indicator of the extent to which a firm implements the “marketing concept”. The marketing concept, in turn, holds that the key...
