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Keywords: Motivating resilience
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Journal Articles
Journal of Services Marketing (2024) 38 (4): 392–396.
Published: 12 January 2024
... Emerald Publishing Limited Licensed re-use rights only Motivating resilience Reducing turnover Frontline employee adversity Customer-facing sales roles Service contexts Media coverage of frontline worker trauma and rising pressures spiked in the early 2020s with headlines ranging from...

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