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Keywords: Multitheoretical framework
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (8): 885–900.
Published: 12 November 2025
... by bibliometric and thematic content analyses, to explore the multiple intersections among NT, HM and TSR . The main insights are systematized into a novel, integrated multitheoretical framework. Findings The intersections among the selected theoretical domains reveal varying degrees of development...
Includes: Supplementary data
