...Ingrid Y. Lin Purpose This paper aims to investigate the interactive effect of Gestalt versus non‐Gestalt situations, and arousal seeking tendency (AST) on customers' pleasure and arousal with matching color and music to hotel bars and hotel guest rooms; thereby providing...

...Caroline Fisher; Michael M. Pearson; Jerry R. Goolsby; Marina H. Onken Purpose Previous studies of musical group performance have suggested the need for reliable and valid measures of success. This paper aims to investigate this issue. Design/methodology/approach Using Nunnally's methodology...

...Greg Broekemier; Ray Marquardt; James W. Gentry Purpose The purpose of this paper is to determine which two dimensions of music, happy/sad or liked/disliked, have significant effects on shopping intentions, thereby providing guidance for decision‐makers in service environments. Design...

... with our performances? Rather to our surprise, we found little in the services literature that would provide concrete guidance. This is a preliminary effort to overcome this deficiency. Modern technology enables us to extend music consumption through recorded music, carrying it into our homes, cars...

...Charles S. Areni A total of 90 hotel, restaurant, and pub managers completed unstructured telephone interviews exploring their implicit theories of how atmospheric music affects consumer behavior. Many of the implicit theories emerging in the interviews were grounded in previous research...

...Jillian C. Sweeney; Fiona Wyber This study extends the Mehrabian‐Russell environmental psychology model to include both emotional states and cognitive processing as mediators of the music‐intended behavior relationship. Our model specifically suggests that music affects customers’ perceptions...

...Steve Oakes A literature review of relevant empirical research examining the influence of background music within the context of service environments is presented. Studies revealing significant relationships between specific musical variables and desired consumer behavioural outcomes are displayed...

...J. Duncan Herrington Reports the findings of a controlled field study examining the effects of background music on shopping behavior in a traditional service environment: a supermarket. Finds that musical preference influenced both the amount of time and money shoppers spent in the service...

...J. Duncan Herrington; Louis M. Capella Discusses many of the empirical studies relating to the effects of background music on a wide range of consumer behaviours and outlines the relevant features and limitations of these studies. Suggests that, while research has identified relationships between...