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Keywords: Need for recognition
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Journal Articles
Continued value creation in crowdsourcing from creative process engagement
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2018) 32 (1): 19–33.
Published: 27 November 2017
... of expectations and need for recognition moderate these effects. Originality/value This paper is the first longitudinal study that helps understanding the effect of CPE on value creation from crowdsourcing across time. It also uses the theoretical lens of the honeymoon hangover effect to explain how perceived...
