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Keywords: Nomological validity
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Journal Articles
Nomological validity of the Net Promoter Index question
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2013) 27 (2): 118–129.
Published: 24 May 2013
.... Second, it seeks to investigate the nomological validity of the Net Promoter question. It aims to view the NP question as an alternative to the traditional word-of-mouth measure, which is one of the components of customer loyalty. The nomological validity of NP was evaluated in a model including customer...
