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Keywords: Older customers
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Journal Articles
Journal of Services Marketing (2019) 33 (6): 735–750.
Published: 19 July 2019
...Kuo Feng; Levent Altinay; Hossein Olya Purpose This empirical study aims to investigate the influence of socially supportive services provided by commercial senior living services on older customers’ social well-being. This study seeks to test the moderating role of social connectedness...

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