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Keywords: Online community
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Journal Articles
Experience identification: connecting online engagement to offline loyalty
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (8): 1012–1029.
Published: 26 September 2024
...Jennifer L. Stevens; Mark R. Gleim; Stacie F. Waites Purpose This paper aims to examine the transformative role of experience identification in connecting online communities to offline experiences. This study also aims to understand if consumers in the pre-experience stage can identify...
Journal Articles
Company social networks: customer communities or supplementary services?
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2018) 32 (4): 443–461.
Published: 26 March 2018
... 02 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Company social networks Loyalty Satisfaction Identification Social networking sites Online community Some studies have already examined CSNs, addressing them as online brand...
