... limitations of existing UPB research while also offering practically relevant implications for managing UPB in frontline service contexts. Ethics Customer identification Organizational identification Unethical pro-organizational behavior (UPB) Frontline service employees The purpose...

... customer voluntary performance with a customer's integration into a service community (ISC), organizational identification, and pooled associations. Because the concept of ISC is newly coined in this article, researchers are encouraged to develop the concept both empirically and theoretically. Practical...