... the viewpoints of academics with practical service innovation activities and empirically shows that service innovation is dissimilar, depending on various organization characteristics. © Emerald Group Publishing Limited 2013 Service science Service innovation Classification Innovation...

... marketers on how these rules affect their conduct could elicit the support and cooperation of marketers within the firm. In addition, organizations must reorganize so that corporate counsels not only maintain an active presence in the marketing department, but also work together with marketers to craft...