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Keywords: Overweight
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Journal Articles
Journal of Services Marketing (2019) 33 (5): 532–546.
Published: 23 August 2019
...Sonja N. Kralj; Andreas T. Lechner; Michael Paul Purpose Studies report that frontline employees frequently discriminate against overweight customers, a group of vulnerable consumers that is growing worldwide. However, because most discrimination by frontline employees is covert, the authors ask...

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