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Keywords: Partial least squares (PLS)
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Journal Articles
Journal of Services Marketing (2025) 39 (1): 53–68.
Published: 11 October 2024
... decision-making processes can lead to better strategic decisions and increased user trust (Rai, 2019). Polat Goktas is the corresponding author and can be contacted at: polat.goktas@ucd.ie Service marketing PLS-SEM Service quality Customer value Partial least squares (PLS) Business...
Includes: Supplementary data

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