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Keywords: Personality measurement
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Journal Articles
Developing a scale for measuring the personality of sport teams
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2012) 26 (4): 238–252.
Published: 29 June 2012
... in sport brands, the development of a new instrument that will measure the personality of sport brands seems imperative. © Emerald Group Publishing Limited 2012 Brand personality Sport team personality Sport brands Brand image Brands Sports Personality measurement An executive...
