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Journal Articles
Viewpoint: cost-effective health care developments and research opportunities in China, India and Singapore
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (4): 461–466.
Published: 14 February 2022
.../methodology/approach The study is based on the authors’ in-depth experience in these three countries. Findings Digital platforms and related technologies seem more advanced in China than in most western economies in terms of their application, user acceptance and market penetration. The resulting digital...
