... not only on the antecedents but also the mediating roles of perceived value and psychological comfort and the moderating effects of self-efficacy and technology anxiety. Design/methodology/approach Using a mixed-method research design grounded in the theory of consumption value and the technology...

...Shachi Desai; Karan Nilesh Radia; Jayesh P. Aagja Purpose This study aims to understand the effect of psychological comfort on relationship quality and, in turn, on direct and indirect customer engagement behaviors in financial and healthcare services across two regions. It offers insights...

.... Findings The results indicate that dining with (vs without) a physical doll leads solo diners to exhibit higher restaurant attachment. This effect is mediated by psychological comfort and moderated by loneliness and table distance. Specifically, dining with (vs without) a physical doll boosts restaurant...

...Quincy Merx; Mark Steins; Gaby Odekerken Purpose This study aims to propose a service robot option to address shortages of human frontline employees (FLEs) in long-term care (LTC) service settings. With a field study, the authors investigate the effect of psychological comfort with robot reminders...