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Keywords: Quality awareness
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Journal Articles
Classifying services from a consumer perspective
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (1996) 10 (6): 33–44.
Published: 01 December 1996
.... Knowing how consumers perceive the servicescape can guide management in renovation and day‐to‐day facility management decisions. © MCB UP Limited 1996 Customer satisfaction Leisure industries Quality awareness Service quality Much of the interest and research in services marketing has...
