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Keywords: Recommendation agent
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2014) 28 (5): 414–427.
Published: 05 August 2014
...Anyuan Shen Purpose – The purpose of this paper is an exploratory study of customers’ “lived” experiences of commercial recommendation services to better understand customer expectations for personalization with recommendation agents. Recommendation agents programmed to “learn” customer...
