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Keywords: Referral
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (4): 513–528.
Published: 02 April 2020
...Genevieve Elizabeth O’Connor; Laurel Aynne Cook Purpose The purpose of this paper is to address a critical problem for health-care organizations: patient referral leakage. This paper explores the nature of patient referrals by examining how health-care providers’ breadth and depth of connectivity...
