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Keywords: Retail image
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Journal Articles
Service with personality: a note on generalizing personality across services contexts
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2011) 25 (7): 467–474.
Published: 11 October 2011
... Emerald Group Publishing Limited 2011 Services branding Personality theory Retail image Value Services Service industries Retailing Marketing and consumer researchers are long familiar with the retail personality concept (Martineau, 1958). Retail personality implies that stores...
