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Keywords: Ride-sharing
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Journal Articles
Understanding the influence of ride-sharing value on consumers’ continuance intention
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (2): 95–111.
Published: 16 January 2025
...Hao Chen; Xi Zhou Purpose This study aims to understand the mechanism by which the value of ride-sharing services influences consumers’ continuance intention. Design/methodology/approach The authors collected data from 484 Chinese ride-sharing respondents and analyzed them using partial least...
