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Keywords: Service flexibility
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2021) 35 (6): 722–739.
Published: 19 July 2021
...Courtney Nations Azzari; Natalie A. Mitchell; Charlene A. Dadzie Purpose The purpose of this paper is to explore the role of service flexibility in addressing consumer vulnerability for chronically-traumatized consumers within the funerary context. Design/methodology/approach Using...
