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Journal Articles
Testing the SERVQUAL scale in the business‐to‐business sector: The case of ocean freight shipping service
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (1999) 13 (2): 132–150.
Published: 01 April 1999
... are discussed. The data were collected from shipping managers of various organizations in Singapore who regularly use the services of ocean freight companies for their exporting requirements. A sample of 114 shipping managers participated in the study. Their names were randomly drawn from a list of all...
