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Keywords: Sincerity
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (4): 473–482.
Published: 16 March 2020
... provider is or is not to blame. Meanwhile, sad faces are harmful when the provider is not to blame but can somewhat bolster repatronage intentions when the provider is at fault. Further, perceived sincerity of the facial expression and patience with the provider mediate these effects. Research...
