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Keywords: Single people
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Journal Articles
The Solo Consumer: Unique Opportunity for the Service Marketer
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (1992) 6 (3): 27–36.
Published: 01 March 1992
... Market segmentation Services marketing Single people Solo customers Stereotyping THE SOLO CONSUMER: UNIQUE OPPORTUNITY FOR THE SERVICE MARKETER Cathy Goodwin Larry Lockshin This article suggests that marketers must learn to adapt to consumers who present themselves alone to shop, eat...
