Skip to Main Content
Keywords: Social comparison theory
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Services Marketing (2017) 31 (6): 650–661.
Published: 18 October 2017
... comparison, emotion and equity theories to explain the different effects of demotion on customers from different status level groups. © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Customer loyalty Social identity theory Social comparison theory...

or Create an Account

Close Modal
Close Modal