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Keywords: Social comparison theory
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Journal Articles
Investigating status demotion in hierarchical loyalty programs
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2017) 31 (6): 650–661.
Published: 18 October 2017
... comparison, emotion and equity theories to explain the different effects of demotion on customers from different status level groups. © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Customer loyalty Social identity theory Social comparison theory...
