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Keywords: Social contact
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2015) 29 (4): 255–267.
Published: 13 July 2015
... coherent domains: the desire for social contact; fellow customer behaviour; and social identity issues are identified to interconnect a fragmented diversity of literature. Many themes for future research directions in the study of CAD-related CCI are identified. Research limitations/implications...
