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Keywords: Sport team personality
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Journal Articles
Developing a scale for measuring the personality of sport teams
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2012) 26 (4): 238–252.
Published: 29 June 2012
...Rodoula Tsiotsou Purpose The purpose of the study is to develop a reliable measure of sport team personality that incorporates the relevant dimensions/traits consumers attribute to their sport teams. Design/methodology/approach Initially, content analysis of sport teams' web sites...
