... defining company values and the business idea, designing, managing and stabilizing the service process, utilizing holistic corporate communications, networking as well as activating and retaining stakeholders and utilizing feedback, to build a corporate brand were identified. Research limitations...

... for their own company or division (Bernhardt et al., 2000). © Emerald Group Publishing Limited 2011 Customer satisfaction Customer loyalty Financial performance Stock markets Stakeholders An executive summary for managers and executive readers can be found at the end...

...Michèle Paulin Martin   Christopher , Adrian   Payne and David   Ballantyne . Relationship Marketing: Creating Stakeholder Value . Oxford : Butterworth Heinemann   2002 . Stakeholders Value Relationship marketing We use the words “customer relationship...