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Keywords: Standardization
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Journal Articles
The impact of AI recommendation quality on service satisfaction: the moderating roles of standardization and customization
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (4): 365–386.
Published: 10 April 2025
... with recommendation SQ measures, focusing on their impact on user satisfaction and behavior. This study further examines the moderating effects of standardization and customization on these relationships. Design/methodology/approach This study uses structural equation modeling to analyze data from 978 users of AI...
Journal Articles
Two routes of service modularization: advancing standardization and customization
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2019) 33 (1): 73–87.
Published: 05 April 2019
... characteristics, such as standardization and interconnectedness, change in different ways depending on the service modularization processes used. It further identifies two service modularization routes that each combine the service modularization processes in unique ways with replication as a key process...
