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Keywords: Strengths-based approach
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Journal Articles
Journal of Services Marketing (2025) 39 (6): 614–626.
Published: 14 March 2025
... is the source of dissonance-induced service interaction vulnerability. FTT research demonstrates that negative outcomes, such as dissonance, can be modified by changing thinking and behaviours (Reyna et al., 2015). We extend FTT by applying Raciti et al. (2022) strengths-based approach...
Includes: Supplementary data

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