... Hedonic value Consumer attitudes Structural equation modelling The integration of real-world and virtual experiences seamlessly using technology enriches the customer experiences and enhances user engagement (Bock et al., 2020 ; Vieira et al., 2022). Hsu et al. (2024...

... Learning satisfaction Knowledge acquisition Adaptability to online learning Higher education Structural equation modelling Service delivery Quantitative research Students are perceived as customers engaging in the co-production of education services by contributing to e-servicescapes...

... structural equation model (SEM) with Mplus version 7 investigating the direct and indirect impacts of fear mixed with challenge on credence SUI, as outlined in the conceptual model. Firstly, we conducted confirmatory factor analysis (CFA). The model fit the data reasonably well: MLR χ2 (125) = 216.101, (p...

... regular customers. Design/methodology/approach The study uses a survey design with structured questionnaires and established scales. Part of the data is collected using a longitudinal survey. Factor analysis and structural equation modeling are used as analytical techniques. Findings Major...

... (n = 175). Pre-analysis procedures were applied followed by structural equation modeling to test the hypotheses. Findings FSRs were more emotionally attached to the firm when CSR initiatives were directed at them or toward social organizations, but were generally ambivalent to CSR directed...