... engagement SHIFT Structural equation modelling National Science and Technology Council 113–2410-H-030–082-MY2 This work was supported by the National Science and Technology Council No. 113–2410-H-030–082-MY2. Sustainable services refer to “the strategic integration of various fields...

... Augmented reality (AR) Utilitarian value Hedonic value Consumer attitudes Structural equation modelling The integration of augmented reality (AR) in retail, to enhance visual merchandising and drive consumer engagement, has altered the way customers shop (Bajpai et al., 2022 ; Fu...

... to understand student cognition. The influences of e-servicescape on adopting online preferences and satisfaction are also examined. The model was empirically validated by surveying 266 respondents. Structural equation modelling and multi-group analysis were used to analyse the data. The results...

... of ambiguity Emotion Health services Focus groups Structural equation modelling Transformative Consumer vulnerability is defined as “a state of powerlessness that arises from an imbalance in marketplace interactions or from the consumption of marketing messages and products” (Baker et al...

... regular customers. Design/methodology/approach The study uses a survey design with structured questionnaires and established scales. Part of the data is collected using a longitudinal survey. Factor analysis and structural equation modeling are used as analytical techniques. Findings Major...

... (n = 175). Pre-analysis procedures were applied followed by structural equation modeling to test the hypotheses. Findings FSRs were more emotionally attached to the firm when CSR initiatives were directed at them or toward social organizations, but were generally ambivalent to CSR directed...