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Keywords: Surveys
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Journal Articles
Resistance of facial recognition payment service: a mixed method approach
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2023) 37 (3): 392–407.
Published: 23 August 2022
...Crystal T. Lee; Ling-Yen Pan Drawing from the stressor–strain–outcome (S–S–O) framework, the purpose of this study is to illuminate the underlying mechanism of FRMPS resistance. To this end, they invited 566 password authentication users who had refused to use FRMPS to complete online survey...
Journal Articles
Through the looking glass: perceiving risk and emotions toward cosmetic procedure engagement
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (1): 14–28.
Published: 23 December 2021
... to explain re-engagement with the procedure. Design/methodology/approach A survey was self-administered to online consumer panels in the USA. The survey targeted users who had previously undertaken one of three elective procedures, namely, Botox (N = 550), hair transplant (N = 350...
Journal Articles
Keep fighting or give up? An investigation of consumer regret over repetitive failures in weight loss services
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (1): 29–43.
Published: 29 November 2021
... persistence intention. Design/methodology/approach A total of 318 samples were collected through three surveys, one of which contained a scenario, provided to consumers who experienced repetitive failures in weight loss. The proposed relationships were tested using structural equation modeling, dominance...
Journal Articles
A cognitive social capital explanation of service separation distress
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Journal:
Journal of Services Marketing
Journal of Services Marketing (2021) 35 (4): 487–504.
Published: 01 April 2021
...Sigi Goode Sigi Goode can be contacted at: sigi.goode@anu.edu.au This is among the first studies to unify two explanations of service continuance using social capital and to empirically identify how this explanation affects service distress. Commitment Service failures Surveys...
Journal Articles
Why do older consumers avoid innovative products and services?
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Journal:
Journal of Services Marketing
Journal of Services Marketing (2021) 35 (1): 41–53.
Published: 03 July 2020
.... Design/methodology/approach A survey was conducted on 200 older consumers aged 50 and older to investigate whether awareness of age-related change influences innovativeness. Findings The results show that awareness of age-related change causes older consumers to have a decreased tendency to adopt...
Journal Articles
SERVBID: the development of a B2C service brand identity scale
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Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (5): 601–620.
Published: 29 April 2020
... studies comprised pilot testing (n = 106), online survey for scale development (n = 246) and scale validation (n = 245) on UK-based consumers using exploratory and confirmatory factor analysis. Findings The study finds support for a five-dimensional SERVBID scale comprising...
Journal Articles
Commentary: exposing a research bias or a relic of research practice
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Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (1): 24–29.
Published: 02 March 2020
... Marketing research Grounded theory Conceptualisation Trends Experimental design Surveys Over a decade ago, Hanson and Grimmer (2007) addressed the mix of qualitative and quantitative approaches in the marketing discipline by exploring research published in a sample of 1,195 articles from...
Journal Articles
Technology readiness of teenagers: a consumer socialization perspective
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2018) 32 (5): 592–604.
Published: 26 June 2018
... The purpose of this study is to explore the role of culture-specific socialization factors such as antecedents to technology readiness index (TRI) scale to understand the adoption of cutting-edge technologies among teenagers. The conceptual model was empirically tested using survey data from 381...
Journal Articles
Satisfaction emotions and consumer behavioral intentions
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2005) 19 (6): 411–420.
Published: 01 October 2005
... for this view in arguing that more than one dimension existed for negative affect. © Emerald Group Publishing Limited 2005 Customer satisfaction Behaviour Surveys Statistical analysis Switzerland An executive summary for managers and executive readers can be found at the end...
Journal Articles
The effect of price bundling on consumer perceptions of value
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2001) 15 (4): 270–281.
Published: 01 July 2001
... increase perceptions of value for first‐time consumers. © MCB UP Limited 2001 Pricing strategy Value Surveys Consumer attitudes A commonplace strategy The first price bundle measure we develop to test in the model examines the degree of monetary inclusiveness. The monetary...
Journal Articles
What is a professional service? A conceptual review and bi‐national investigation
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2000) 14 (1): 63–82.
Published: 01 February 2000
... those likely to be perceived as professional. This study uses a US and a Canadian sample to survey consumer perceptions of the professionalism of 42 services selected from the overall population of services. It also tests for the first time the validity of several propositions regarding professional...
Journal Articles
Another Note on Survey Return Rates
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Journal:
Journal of Services Marketing
Journal of Services Marketing (1991) 5 (2): 17–22.
Published: 01 February 1991
...Steven S. Armstrong Highlights the importance of ensuring the highest possible return rates when using mail surveys. Describes a study investigating the difference in return rates between a parent company and a fictitious consulting firm. Reports that there was no difference between response rates...
