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Keywords: Sweden
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Journal Articles
Sequential service quality in service encounter chains: case studies
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2006) 20 (1): 51–58.
Published: 01 January 2006
... Quality management techniques Process planning Quality chain Sweden An executive summary for managers can be found at the end of this article. © Emerald Group Publishing Limited 2006 The content analysis of the collected data was based upon a condensed set of service‐quality...
Journal Articles
Effects of the internet on the marketing communication of service companies
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2005) 19 (2): 63–69.
Published: 01 March 2005
... (Glaser, 1992 ; Glaser and Strauss, 1967 ; Strauss and Corbin, 1990). Internet Marketing communications Services Relationship marketing Sweden An executive summary for managers and executive readers can be found at the end of this article. New strategies for internet marketing...
