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Keywords: Theatres
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Journal Articles
Implementing a relationship marketing program: a case study and managerial implications
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (1997) 11 (4): 278–298.
Published: 01 August 1997
... implications. © MCB UP Limited 1997 Arts Case studies Non‐profit organizations Relationship marketing Market segmentation Theatres We use a case study to demonstrate and support this position. For the five‐play 1994‐95 season, PRC attracted 5,946 subscribers who accounted for 43...
