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Keywords: Third place
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Journal Articles
Commercial, social and experiential convergence: fashion’s third places
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2019) 33 (3): 257–272.
Published: 10 June 2019
...Bethan Alexander Purpose This paper aims to examine the third-place phenomenon, within a fashion context, through the theoretical lens of servicescape and experiential retailing. It identifies third places’ typologies, evolution and adoption and explores the opportunities third places offer...
