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Keywords: Tourists
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Journal Articles
Service inclusion for tourists with disabilities: scale development and validation
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2022) 36 (7): 977–990.
Published: 21 July 2022
...Maheen Iqbal Awan; Amjad Shamim; Muhammad Shoaib Saleem; Shahbaz Shabbir Gill Purpose The purpose of this study is to develop a scale for measuring service inclusion for tourists with disabilities in tourism and hospitality services. Transformative service research serves as the basis...
