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Keywords: Training
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Journal Articles
Technology perceptions in employees' use of self-directed learning
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2014) 28 (1): 50–59.
Published: 04 February 2014
... activities that take up at least seven hours in a six month period, while generating specific knowledge, skills or lasting change in the learner. Training Technology Self-directed learning Employee learning An executive summary for managers and executive readers can be found at the end...
Journal Articles
What factors influence customer‐oriented prosocial behavior of customer‐contact employees?
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2006) 20 (4): 251–264.
Published: 01 June 2006
...Yong‐Ki Lee; Jung‐Heon Nam; Dae‐Hwan Park; Kyung Ah Lee Purpose The purpose of this study is to analyze the structural relationship between empowerment, service training, service reward, job attitudes such as job satisfaction and organizational commitment, and customer‐oriented prosocial behavior...
Journal Articles
Service provider training programs at odds with customer requirements in five‐star hotels
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (1997) 11 (4): 249–264.
Published: 01 August 1997
...Janet R. McColl‐Kennedy; Tina White Service providers are recognizing the importance of customer service and are investing considerable amounts of effort, time and other resources into training programs to improve customer service. Customers, on the other hand, are demanding greater levels...
Journal Articles
A processual analysis of customer service training
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (1997) 11 (3): 193–205.
Published: 01 June 1997
...Binshan Lin; John Darling Proposes that customer service training processes should be studied as a multidimensional issue, recognizing an analytical dimension of tasks, technique, procedure, and system; a behavioral dimension concerned with attitudes, perceptions, and motivation...
Journal Articles
What Marketers Can Learn from the Tin Man
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (1994) 8 (2): 36–45.
Published: 01 June 1994
.... A five‐step process designed to foster appropriate CCP behavior is described below. It basically entails management adopting a customer satisfaction belief system, assembling the staff (i.e. CCP),demonstrating the belief system, providing attitude training for CCP,and gathering intelligence or obtaining...
Journal Articles
Management by Team: An Innovative Tool for Running a Service Organization through Internal Marketing
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (1994) 8 (1): 37–47.
Published: 01 March 1994
... from the currently popular approach that emphasizes self‐directed work teams. Describes the basic steps taken and some of the training materials used to achieve improved communication, an increase in morale and productivity, and more timely problem anticipation and problem solving. These were...
Journal Articles
Five common myths about consumer satisfaction programs
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (1993) 7 (3): 4–12.
Published: 01 March 1993
... and consumer complaints. Makes a number of recommendations. © MCB UP Limited 1993 Complaints Customer satisfaction Customer service Information Marketing Myths Organizational structure training JOURNAL OF SERVICES MARKETING Five Common Myths about Consumer Satisfaction Programs Diane...
