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Keywords: Transformative potential
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Journal Articles
Inclusive servicescapes: the imperative of universal design principles
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (8): 1089–1098.
Published: 09 October 2024
...Phil Klaus; Karen Edwards; Daniela Norvik; Aikaterini Manthiou; Van Ha Luong Purpose This study aims to explore the transformative potential of universal design (UD) principles in changing servicescapes to enhance consumer experiences and foster inclusive practices across various sectors...
