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Keywords: Unintended consequences
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Journal Articles
Triggers and motivators of privacy protection behavior on Facebook
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2019) 33 (1): 57–72.
Published: 24 April 2019
... behaviors (PPB) on Facebook through the actions they take to protect their privacy, their underlying motives and the values behind these protective actions. Moreover, this study aims to address an unintended consequence of Facebook usage. Despite Facebook’s positive and uplifting goal of connecting people...
