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Keywords: Usage centre
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Journal Articles
Journal of Services Marketing (2020) 34 (6): 819–831.
Published: 07 May 2020
...Suzana Battistella-Lima; Tânia Veludo-de-Oliveira; Edgard Barki Purpose The purpose of this paper is to investigate whether and to what extent different forms of symbiotic relationships (named mutualism and collaboration) within a usage centre lead to different levels of value in use for its...

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