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Keywords: Utilitarian/hedonic service
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2018) 32 (4): 400–413.
Published: 20 February 2018
... on word-of-mouth for a hedonic service compared to a utilitarian service. Subhadip Roy can be contacted at: subhadip.roy@iimu.ac.in Structural equation modelling Customer experience Customer type Longitudinal survey Utilitarian/hedonic service There is an increasing trend...
