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Keywords: Welfare
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Journal Articles
Inclusive servicescapes: the imperative of universal design principles
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (8): 1089–1098.
Published: 09 October 2024
.... Design/methodology/approach Drawing from existing literature and research findings, this study offers a review of inclusive servicescapes and service practices through the lens of UD. The investigation spans multiple domains to highlight the impact of UD principles on inclusivity and societal welfare...
