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Keywords: co-design
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Journal Articles
Journal Articles
Journal of Services Marketing (2023) 37 (9): 1105–1112.
Published: 13 September 2023
...Bernardo Figueiredo; Torgeir Aleti; Diane M. Martin; Mike Reid; Jacob Sheahan; Larissa Hjorth Purpose This study aims to address the existing gap in co-design frameworks by introducing the EMPOWER framework, a strength-based co-design methodological approach specifically designed to tackle the key...
Journal Articles
Journal of Services Marketing (2023) 37 (2): 138–154.
Published: 14 March 2022
... 23 02 2021 29 07 2021 13 12 2021 05 02 2022 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Health services Refugees Transformative intervention Service communication Transformative service research Well-being Co-design...
Journal Articles
Journal of Services Marketing (2021) 35 (6): 740–754.
Published: 02 September 2021
...Svetlana De Vos; Roberta Crouch; Pascale Quester; Jasmina Ilicic Purpose This paper aims to explore the power of appeals based on fear mixed with challenge co-designed with vulnerable consumers in motivating the use of credence services. Design/methodology/approach A qualitative phase (Study 1...
Journal Articles
Journal of Services Marketing (2020) 34 (4): 499–511.
Published: 27 March 2020
... of co-configuration are compared with three domains of mass customization, namely, co-production, co-construction and co-design. This led to the development of research priority areas to establish an agenda for future research on mass customization and its role in customer’ firm relationships...
Journal Articles
Journal of Services Marketing (2018) 32 (6): 715–727.
Published: 16 July 2018
...Erin Hurley; Jakob Trischler; Timo Dietrich The study contributes new insights into requirements, challenges and benefits of applying co-design to TSR contexts. The study shows that ordinary users, if empowered, can give important insights into the design of new value propositions. Service...

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