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Keywords: eXplainable artificial intelligence (XAI)
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2025) 39 (1): 53–68.
Published: 11 October 2024
...Polat Goktas; Taskin Dirsehan Purpose This study aims to redefine approaches to metrics in service marketing by examining the utility of partial least squares – structural equation modeling (PLS-SEM) and eXplainable Artificial Intelligence (XAI) for assessing service quality, with a focus...
Includes: Supplementary data
