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The Journal of Social Marketing publishes research that develops and integrates marketing concepts with other approaches to influence behaviour that benefits individuals and communities for the greater social good.

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Alliances in action: how stakeholder collaboration enhances public awareness and conservation actions
Alcohol and climate change: a social marketing perspective
Modeling of barriers in integrating informal E-waste collectors into India’s formal E-waste management system
Social marketing in a time of climate breakdown
Military veterans’ drinking behaviour: how segmentation can inform intervention development

Open access articles

June 16 2026
Alliances in action: how stakeholder collaboration enhances public awareness and conservation actions
Sharyn Rundle-Thiele, David Fechner et al.
May 07 2026
Military veterans’ drinking behaviour: how segmentation can inform intervention development
Ekant Veer, Tin Trung Nguyen et al.
April 08 2026
Public funds, private interests: a critical social marketing perspective on national local meat promotion
Sinja Gerdina, Tanja Kamin
March 06 2026
Indigenous social marketing: the Manuka Honey Purakau (Māorinarrative)
Megan Phillips, Ella Henry
November 28 2025
Reflection on a collaborative journey to embed an Indigenous graduate attribute in social marketing curricula
Kaye Chan, Katherine Attree et al.

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Editor(s):
Professor Krzysztof Kubacki

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