Leveraging macro-social marketing to achieve sustainable development goals: a city-wide intervention addressing obesity in Brazil Available to Purchase

Adriana Bastos is a Lecturer at the Federal Institute of Pernambuco (IFPE), Brazil. She is the vice-leader of the Center for Studies of Social Interest in Marketing at IFPE and the Federal University of Paraiba. Her research interests include social marketing, macromarketing, consumer behavior and transformative consumer research.

Tânia Veludo-de-Oliveira is an Associate Professor at FGV EAESP, Brazil, where she teaches marketing at both undergraduate and post-graduate levels. She supervises Master’s and PhD students on a variety of topics related to transformative consumer research, social marketing and corporate social responsibility. She is the leader of the marketing research group at FGV EAESP. Her main research interest lies on the impact of consumption on the well-being of individuals. She has published in the European Journal of Marketing, Journal of Services Marketing, Nonprofit and Voluntary Sector Quarterly and Consumption, Markets and Culture, etc.

Mirella Yani-de-Soriano is a Reader in Marketing at Cardiff University, Wales, UK. Her work promotes positive social impact by addressing global health and well-being issues through transformative consumer research. Her research areas include cross-cultural consumer behavior, emotions in consumption and retail environments and online (addiction) consumer behavior. She has published in leading journals, including the European Journal of Marketing, Journal of Business Research, Journal of Business Ethics, Psychology and Marketing and Computers in Human Behavior.

Marcio Atalla is a public figure with a long trajectory in promoting quality of life. He is currently a consultant to Globo network and a columnist for CBN radio and UOL. He is the author of the bestseller Sua Vida em Movimento (Your Life in Movement). His interest is focused on promoting the adoption of a healthier lifestyle and combating sedentary behavior. He has developed and conducted a number of TV documentaries and shows, such as Medida Certa (The Right Measure) (Globo Television) and BemStar (Well-Being). He is also an industry consultant on quality of life.

Bruno Gualano is an Associate Professor at the University of Sao Paulo (Brazil). He is an Exercise Physiologist that coordinates the Applied Physiology and Nutrition Research Group, at the School of Medicine. He has been a Visiting Professor at Nottingham Trent University (UK) and WINTEC (NZ). Professor Gualano has published ∼230 papers in the most important journals in the fields of Exercise Science (i.e. Med Sci Sports Exerc, Physiology and Br J Sports Med) Rheumatology (e.g. Nature Rheumatol, Arthritis Care and Research; Autoimmunity Reviews), Obesity and related topics (JACC, JCEM and Diabetes) and his H-index is 46 (Google Scholar, 14/08/2020).