Social marketing in a time of climate breakdown Available to Purchase

This paper offers a viewpoint of the role of social marketing in addressing global warming challenges.

NA

The authors find that the breadth and depth of social marketing’s tools and techniques can offer a great deal to the challenges of the biggest issue facing the planet.

NA

This paper offers food for thought for all of the authors – professionals, academics and readers from any walk of life interested in contributing

NA

The authors hope that the way in which they bring together their ten ideas makes a contribution.